What I teach to my clients is don’t jump in on something because it’s the hottest thing.
I believe this is one of the major reasons why many service professionals suck in their online marketing. Lack of focus. Don’t be sidetracked with all these new technologies.
There are many ways for you to get more clients online. Social media is just one of it.
Social media is powerful but it’s just part or a recipe for you to get more clients online. Overall online marketing strategy is the key.
I found a great blog post about the harsh realities of social media. I think you should read it.
Here’s the link => http://www.copyblogger.com/harsh-social-media-marketing/
You can be very successful with social media. You can be successful without it.
Let’s go back to the question, “what if I’m just marketing to local clients is it worth the time?”
My answer is YES. I myself use it and I primarily target service professionals in Calgary.
Social media is a conversation between you and your market. Whether you’re just targeting local or you’re targeting nationwide market, conversation with your market is always a good thing.
The question is, are you willing to invest time on it?
About Jon Orana
I really like your advice on not jumping the gun when you are working on your local internet marketing and want to try out new technologies that have just been released. For sure it is always best to take your time with your marketing plan and in the long run it will be that much more worth it.