Building a website for your business is serious business. A website for personal use is one thing, and a business website is a completely different thing. For personal websites, you don’t always have to shoulder the pressure of generating traffic. Visitors may come and go as they please.
Business websites carry a different story. Besides the need to generate a steady flow of traffic, it should be noted that your business website serves as a customer portal and extension of your brand name. So if it’s your first time building a business website, let me get one thing straight: you must—you need to—get this one right. 80% to 90% of your online success rides on the efficiency of your website to gather leads and turn those leads into paying customers.
Here are 4 questions you need to ask yourself before creating a website for your business:
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