I’m confident that every small business owner and service professional, just about, understands the importance of developing a specialty and then marketing that specialty to a specific target niche. But why is it that a lot of businesses these days still fall apart after just six months of operation?
Because after all is said and done, there’s only about 1 out of 3 chances your business will succeed. Let me elaborate.
Successful marketing, like a delicious cup of blended coffee, is a complex mixture of specialty and target niche marketing. Too much of one thing is doomed to failure, and the same goes for not having enough of the other. [Read more...]