5 Sure-Fire Tips To Convert Local Visitors Into Paying Clients

Generating local leads is one thing, turning those leads into profit is another.

Let’s face it, if you can’t convert a single local visitor into a paying client, then everything else, all your marketing efforts that lead to your client conversion campaign, from email marketing to article marketing, might as well go down the drain.

The road to success is a long and hard one, but knowing a few crucial details can make the journey much easier.

Here are some tips on how to increase your website’s conversion rate.

1. Don’t hesitate to start small
They say, “The bigger something is, the harder it falls.”

Small business owners and service professionals should listen to this age-old piece of advice. What I’m trying to say is, don’t be afraid to start small, even for your website. The first time a local visitor clicks your website, there’s no way he’s going to give you his phone number or address right off the bat. Instead, start small by offering something free in exchange for his email address.

To his ears, it’s a harmless exchange. For you, you just added another name to your prospect list.

2. Make your return policies an offer they can’t refuse
I’ve seen websites that simply has no return policies whatsoever, some that leave customers feeling unsatisfied and cheated and, the worst kind, some that are actually pretty good but nowhere to be found on the website before the actual purchase. Which is wrong.

Solid return policies make great sales because they lure customers into thinking they’ve got nothing to lose when they take you up on your offer. Make your return policies irresistible, and declare it in huge bold letters on your website. Something along the lines of, “I’ll return 100% of your money back if you feel like you’re not getting your payment’s worth,” etc.

3. Ask, don’t offer
I’m going to assume you’re constantly watching and keeping tabs on your local client list on a weekly basis. When you send them an email or a newsletter, don’t say, “Hire me today and start drowning in clients tomorrow!” Everyone is skeptical on the Internet. Aren’t you whenever you receive an unsolicited email in your inbox?

The trick is to rephrase that in-your-face talk into a smooth, subtle pickup line. “If you have a question or two about internet marketing, ask me via email. Unlike your doctor, I’m always in.”

Now which approach sounds better?

4. Put up a toll-free number on your website
Most customers won’t really have any need to call you. But having a number on your homepage—a toll-free number at that—makes a big difference in making your local clients feel secure in that they could talk to someone about your services anytime they need to. In addition having a toll-free number also makes your business look more legitimate.

5. Be persistent
The magic to successful online marketing is starting small and never giving up. Some of the richest online marketers today didn’t start yesterday. They’ve been going at it for years, learning the science and honing their craft as they go along this ever-changing and highly-competitive market.

So I suggest you do the same: keep going and believe you’re always making good progress. Success will come soon at the time you least expect it.