5 Reasons Why People Are Not Buying Your Services And What You Should Do About It

It will be much easier to attract more clients in your business if you knew why people don’t hire you so you can fix it.

In my experience for the last 10 years  as consultant and now a coach, I can say that these are the 5 reasons why people are not hiring you.

1. They don’t the have money.

I know this as a buyer and as a service provider point of view. I remember the time when I was starting in my consulting business. I found a great product on the Internet that will teach me how to become a marketing consultant.  I got the chance to review the entire product before purchasing it. So I know that it’s worth it. But it’s priced at$5,800. I love it, I like it but at that time was incapable of purchasing it.

In coaching or consulting, it’s the same thing. Also, you shouldn’t force the sales by discounting your price, for two reasons:

You’ll appear as desperate.
You’ll appear as salesperson.

These two things will reduce your credibility in the eyes of your prospects.

Why? Because generally speaking people would like to hire the best in their field. The best consultants, coaches, and service professionals are not desperate nor a salesperson.

2. They can’t see clearly the benefits and value of what you’re offering.

As service professional, you have to be able to articulate the true benefits of what you’re offering.

Let’s say you’re a fitness trainer. The benefit for your client is NOT “you’ll lose weight 20 pounds in one month”. The true benefits for them are:

* You’ll feel beautiful and confidence.
* You’ll be able to do the things that you love to do like hiking, sports, etc.
* You’ll feel great because people around you are amazed with your transformation.

DISCLAIMER: I’m not a fitness trainer so I’m pretty sure there are more true benefits in losing weight. Those are just from the top of my head. But I hope you get my point.

3. They’re not sure what you’re offering.

Unfortunately, many service professionals whenever you ask them what they do they just simply say, “I’m a life coach” or “I’m a business consultant”. They tend to think that the other person knows exactly what they do. But they don’t. And people will not even bother to ask for more information.

So you have to articulate exactly what how you help people. Even better, create a picture in their mind of how you do it and the true benefits of what you’re offering.

In my business, I tell people that “I teach consultants, coaches, and service professionals on how they can get more clients than they can handle using the Internet.” If I’m talking to a prospect, I normally get a respond “how you do that?” And so the conversation begins.

4. They don’t like you or trust you.

There’s an old saying that “People buy from people they know, like, and trust.”

It’s quick and easy to meet a lot of people. Just go to networking nights, hand over your business cards, and you’re done.

But it will take time for them like you and trust you. Very rarely you’ll meet someone for the first time and he’ll hire you right on the spot.

That’s why in my Traffic to Loyalty Marketing Systems, I teach my students on how to turn prospect into a paying client and do it in autopilot.

Using the Internet, it’s much easier to build your credibility without spending a lot of your valuable time and money.

5. They don’t need it.

You have to admit it. Not all people that you meet in networking nights, visitors in your website, or even people in your target market will hire you.

That’s why you have to qualify a person to be a prospect. You want to spend the time and money ONLY to those who can be a paying client. Many just want a free advice but you’re not in a charity.

But what if they need it and they’re not just aware of it? Then you have a lot of marketing job to do with these people. You have to get their permission to market to them and put them in you follow up system. They can possibly become a paying client in the future. But for the meantime, you would like to deal with the low hanging fruit.

So those are primarily the reasons why people don’t hire you.

On your experience, why do you think a prospect didn’t hire you?