When you quit your job, the day you dropped a resignation letter on the boss’ desk, you knew next couple weeks was going to be anything but easy. But you had no idea it was going to be this grueling.
Now you’re in a desperate position to improve your internet marketing efforts, but at the same you need to make every single penny count. You could no longer risk spending any more money on campaigns and strategies that, simply put, don’t work squat. What you need is new strategies that produce return on investments, and that’s why I’m here to help.
Here are 5 online marketing tips designed to boost your online presence without costing you a single cent.
1. Redesign your homepage
The homepage is the first thing visitors see when they look up your services on the Internet. Sometimes making small changes to it—for example, changing the banner image regularly—could spell the difference between a new client and a lost prospect. Redesigning your homepage regularly is an easy way of telling visitors that your website is alive and your services are available and on stand-by.2. Offer more free content
All of us are suckers for anything free. Free this, free that. To drive traffic to your website, I suggest offering more free content to your visitors, perhaps additional free content by way of a blog page. Also take note you’re more likely to rank higher for any particular keyword the more pages Google sees on your website.3. Monitor sales and change your headlines based on results
The headline is very important. It’s either a ticket to getting visitors to click on that “Sign me up!” button, or a cause for them to leave your website for good. Headlines such as “Discount at half the price”, “Buy one and get another one free”, and “50% off” all mean the same thing. But most marketing experts agree one of these headlines pull at least 80% more prospects than the other two.Test visitor responses and adapt your headlines based on the results.
4. Get your clients to sell your services
Your working freelance doesn’t mean you always have to go it alone. Why not offer something nice, an incentive or discount, to clients who introduce new prospects to your website or business? Since you earn back more than what you gave up for the incentive, you still didn’t have to spend a single dime.5. Ask visitors for feedback
Don’t be picky when it comes to customer feedback. In fact adding a small button at the bottom of your homepage with the caption, “I’d love to hear your feedback. Send me an email,” can go a long way in helping you build a stronger bond with your clients. Don’t deprive them the freedom to say what they think about how you can improve your services.
Online marketing was never meant to be an expense in the first place. Take advantage of these online marketing tips to help your business grow and make more money, for free.
About Jon Orana
